The Sales Garage

For Custom Furniture Makers

Being a woodworker
shouldn't mean
being broke.

Good at woodworking. Struggling with sales.

I'm doing:

Free call. No obligation.

60+ Makers Coached◆$20K+ Avg Revenue Added in 90 Days◆100% Woodworking-Specific◆Real Results. Real Makers.◆Custom Furniture Specialists◆

Watch This First

2 minutes.
No BS.

The truth about why most custom makers stay stuck — and the exact thing that changes it.

Book a Free Call

Real Results

Don't take our word for it.

"Working with Luke has been amazing. I've paid for various coaching programs but his has by far made the most impact on both the quality and revenue of my business. Your success is his number one priority."

Andrew Zemianek

Xulon Woodworking

"Five months ago, I had next to no woodworking or business experience. Today, I'm running a thriving, full-time business. Luke didn't just give me advice; he gave me a roadmap. He helped me scale a small hobby into a career in just five months. His ability to teach the business side of a craft is unmatched — Luke has truly transformed my life."

Parker Stoft

Just Woodworks · Chandler, AZ

"I've seen Luke grow his business firsthand since his early days and he's truly built a well oiled machine. I've seen him turn that into a passion to teach others how to do that same thing! He really cares about his coaching clients success. Every week he asks us what we need from him to have a 'killer week'. From tactical and practical steps to unlocking true profitability, to taking a two hour group call on keeping a positive mindset every single day — Luke's got it all. Tired of coaches that don't do what they preach? Learn from a guy who's actively doing everything he teaches."

Tim Johnson

Johnson Custom Furniture

"I went from scrambling for leads to turning away work, started charging what my pieces were actually worth, and now I help other makers do the same."

— Luke Dodds, Founder

My Story

I've been
where you are.

I built The Timber Garage from nothing. Zero experience, and less than zero money! I've been where you are; doing good work, getting decent referrals, but still stuck in what I call "The Orbit of Doom."

That's where you live the same 6 months over and over again. You sell some jobs, buy materials, pay bills, and wonder how you're going to make ends meet.

If you're ready to escape the orbit of doom, ready to scale, ready to grow — this is for you.

Let's Talk — It's Free

The Reality Check

Sound familiar?

The Referral Roulette

Last month was fine. This month is scary. You have no idea which it'll be next month.

Racing to the Bottom

You're quoting against guys who buy cheap wood and call it custom. You keep losing on price to work you know is worse.

The 'I Can Make Anything' Trap

Saying yes to everything feels safe. But it's why no one knows what you actually do — or why they should pay more for it.

You Were Never Taught to Sell

You can read grain better than anyone. Closing a client over the phone? Completely different skill. Nobody taught you that part.

What We Do

Business
Done Right.

Most coaches give you generic advice. We build a system around your specific business, your market, and your clients. Nothing is copy-pasted.

Stop being a commodity.

Offer Positioning

Most makers can't explain why they're worth more. We fix that. We define your positioning so the right clients immediately understand why you're different — and why that difference is worth paying for.

Charge what you're worth.

Pricing Strategy

We build a pricing framework that reflects your actual value. Not a number you pulled from thin air. A structure you can defend confidently in any conversation, without apologising or caving.

Stop waiting for referrals.

Lead Generation

Referrals are great until they're not. We build you a lead system that runs consistently — so you're choosing which jobs to take, not scrambling for the next one.

Close without selling.

Sales Conversations

We give you a conversation framework that feels like a natural discussion, not a pitch. You'll know exactly what to say, how to handle objections, and how to close — without feeling like a salesperson.

Book Your Free Strategy Call

Free call. No obligation. We'll tell you exactly what we'd recommend.

Makers Coached

and counting

$0K+

Avg Revenue Added

in the first 90 days

100%

Woodworking-Specific

no generic advice

Questions

FAQ

No. This is sales and pricing coaching built specifically for custom furniture makers. We don't run your ads or manage your Instagram. We fix how you position, price, and close.

Busy isn't the goal. Profitable is. If you're booked out and still not taking home what this business should pay, that's a pricing and positioning problem. That's exactly what we fix.

The strategy call is free. We'll tell you exactly what we'd recommend and what it costs. No pressure. If it's not a fit, you'll walk away with a clear picture of what's in the way.

Neither are most great makers. We give you a conversation framework that feels natural and doesn't make you feel like a used car salesman.

Most makers see their first wins — a better-priced job, a lead they didn't have to chase — within the first few weeks of implementing.

Agencies sell reach. We sell results. We don't care about your follower count. We care about your order book. And because we only work with custom furniture makers, nothing we do is generic.

Ready?

Stop guessing where the next job comes from.

Book a free call. We'll show you exactly what's in the way.